About this project

The NRMA wanted to launch a new demand generation campaign for their auto glass business which was facing some tough competition.

Members who purchased a new windscreen with NRMA Auto Glass would go into the draw to win a ‘Great AutoGlass Escape’.

Solution

I came up with a creative of the auto glass technician replacing a windscreen and through the windscreen you could see all the beautiful destinations you could travel to. This campaign was rolled out across multiple channels within the NRMA network, including Google ads, social media, posters, banners, and digital advertising, successfully driving brand awareness and engagement.