About this project

This campaign aimed to promote NRMA Batteries and highlight the reliable service NRMA provides to stranded members, emphasizing their commitment to keeping people moving during unexpected vehicle breakdowns. The campaign was highly successful, driving a 20% increase in sales during the campaign season.

My project involvement

• Designed key campaign assets, including bus shelters, OOH (out-of-home) advertising, flyer, Open Rd magazine advert, and a series of Google Ads.

• Ensured all designs adhered to NRMA’s latest brand guidelines, maintaining consistency across all touchpoints.

• Collaborated with the marketing team to refine creative concepts and align with campaign goals.

• Edited and optimized images for multiple formats to suit various advertising channels.

• Delivered high-quality artwork under tight deadlines, ensuring timely rollout of all materials.