About this Project
Club Assist was a major sponsor of Kelly Racing during the Norton Challenge V8 Supercars event. I was tasked with creating a visually impactful poster to engage staff and partners, encouraging them to attend the race. As part of the experience, attendees would get an exclusive backstage look at the race preparation and see our batteries prominently displayed alongside the racing cars.

Solution
I designed a bold and eye-catching poster using bright red as the dominant color to convey energy and excitement. I photoshopped a dynamic image of Todd Kelly standing beside his V8 supercar, with smoke billowing in the background to evoke a sense of speed and intensity. The poster was well received by stakeholders and helped build enthusiasm for the event. The race day itself was a great success, with strong attendance and positive feedback from staff and partners alike.