About this Project

Fynnan Construction approached me to develop the design look and feel marketing collateral for their new luxury apartment building, Aura. The goal was to create an aesthetic that exudes elegance and luxury, catering to a high-end market.

Design Concept

The primary inspiration for the design was the gold detailing found in the apartment's kitchen taps and trims. This gold accent became a central theme throughout the project, symbolizing opulence and sophistication. The overall design language included phrases such as "A journey of luxury" and "Elevate your lifestyle," which reinforced the luxurious experience that Aura aims to offer its residents.

Deliverables

To bring this vision to life, I created a comprehensive suite of marketing materials, including:

Website concept: A sleek and modern website that showcases Aura’s luxurious features and amenities.

High-End Brochure: A meticulously designed brochure that provides potential buyers with a tactile experience of the apartment’s luxury.

Custom Bags: Elegantly designed bags to be used as part of the promotional materials and gifts for potential clients.

Solution

The solution involved incorporating the gold accents seamlessly into the overall design, ensuring that every element from digital presence to physical marketing materials echoed the luxurious feel of Aura. The elegant typography, high-quality images, and premium materials used in the brochure and bags further emphasized the high-end nature of the project.

Client Feedback

Fynnan Construction was extremely pleased with the results. The cohesive and luxurious design successfully captured the essence of their vision and resonated well with their target audience. The project not only enhanced the brand image of Fynnan Construction but also contributed significantly to the marketing and sales strategy for Aura.