About this project 

Club Assist purchased a mechanic service store in Toowoomba and wanted to develop a brand for the new concept store. The store would provide services such as mechanical repairs, batteries, windscreens and vehicle inspection. The current mechanic store had a reputation for good service, however they didn’t have a strong brand, no website or online booking facility, which was undervaluing the perception of the store. 

Solution 

After exploring many names options with the marketing team, they decided to go with "Automotive Assist" as a link to the parent brand "Club Assist". A few logos options were presented, however they opted to only use a simple wordmark with clean typography. The brief was extensive, including creation of a basic brand guideline, collaborating with web developers to create a responsive website, magazine ad, store interior design, posters, all merchandise items, launch event materials, radio advert, facebook page, social media ads and new signage to give them greater street appeal and exposure. Since the brand's launch, Automotive Assist has jumped to a 20% increase in car service and they hired extra staff to cope with the increasing amount of jobs. The awareness campaigns, website and online booking system were a major contributor to their success. Automotive Assist is now highly regarded as one of the top service centres in Toowoomba. 

Credits

Website work done in collaboration with the external web developers.